Ryan Strategic Advisory is pleased to release its latest thought-leadership report, The American Nearshore: 2024.
This document was written by Sean Goforth, Research Partner to Ryan Strategic Advisory, and a leading expert on all matters related to BPO in the American nearshore.
This report is an annual sounding of where the outsourced contact center sector sits within the American nearshore, breaking out specific competitive issues in the Caribbean, Central America, Mexico and Colombia. It draws heavily on results from the 2024 Front Office CX Omnibus Survey, in addition to multiple interviews with outsourcing luminaries in the region and relevant secondary sources.
There are several contentious issues that are explored in this report, including the ongoing impact of technological changes on CX delivery from the American nearshore, shifts in enterprise buyer favorability around the region and the emergence of demand from new sourcing markets.
“No one can doubt that in less than a decade-and-a-half, the American nearshore has shifted from an emerging outsourcing delivery destination to one of the most established and sought-after parts of the BPO world. With more interest in leveraging the talent found across the American nearshore among enterprise executives, this report is a must-read for any provider or buyer aiming to get ahead of the curve as it relates to this region”, stated Peter Ryan, Principal Analyst and founder of Ryan Strategic Advisory.
