Adare International has moved into new premises in Hinckley, in Leicestershire, UK. The new site is
home to the UK Client Services team and will provide an enhanced environment and experience for
Adare’s off-site UK account management teams.
The new centre of excellence will focus on servicing the specific needs of Adare’s leading UK clients
such as Merlin Entertainments and Gala, and will be closely aligned with the Midlands Logistics hub
based in Southam, which boasts over 65,000 sq. ft. of secure storage, fulfilment and distribution
Commenting on the move, Tracy Ellison, Managing Director, UK, said “This new location provides
support for the provision of excellent service delivery to our UK clients. With many of our teams
working onsite at client locations, it’s important for them to have a central hub which can offer vital
support services, shares best practice across the business and provides account management support
for busy periods.
This flexible support is very important to our clients in the retail, leisure and hospitability sectors
whose marketing activities can fluctuate significantly according to seasonal variations. They need a
marketing procurement partner who can cope with these sorts of continual shifts in demand, and our
new client services hub offers exactly that”.
This new expansion means that Adare International now employs over 400 people in the UK, with a
similar number based in over 40 countries worldwide.
“We’re a growing business” concludes Tracy, “We needed an enhanced central hub to service our
growing client list here in the UK, and the new Hinckley operation provides a great support base for
our client services teams”.